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That’s at the heart of why we are successful. ”And Defenders isn’t bashful about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising budget for programs that work. I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said. He declined to say how much Defenders has spent in recent years, only calling it “multi of multi millions of dollars. ”“You would be surprised by the number,” he said. “It’s very significant. ”•Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter.

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A standard motion sensor turned upside down or lens masked works better and provides less headaches down the road more install tricks later. You never want to lose faith in your security system!Yourself, wife, kids, housekeeper, a babysitter?All security panels offer multiple “passcodes” allowing every family member to have their own unique arm/disarm code. While most customers use just a single primary passcode, we do however recommend programming a babysitter code. This special passcode can arm the system, but the system can only be disarmed with this code when the babysitter code was used to arm. Your normal passcodes can always disarm the system however regardless of what passcode was used to activate the security system. For example, you have a babysitter watch your kids while you’re out on the town with your wife.